The bounce rate plays a major role in website ranking. When a visitor comes to your website from the search engine and does not like your website, they will close your site immediately. And this is why your ranking goes down. And to avoid this, in this article, we have shared some tips and tricks to “Decrease Bounce Rate“.
Blog design plays a very important part in keeping your visitors stay on your blog for a long time that is why I recommend you to keep your template as neat as possible. In today’s article, I am going to tell you how you can decrease your blog’s bounce rate so as to keep your readers busy in your blog. Let me define bounce rate first :
In websites, bounce rate is defined as the percentage of visitors that bounces to some other site rather than continue on to other pages of the same site. Wikipedia
OK, now coming to the topic, to increase page views it is must you have a lower bounce rate. Below are some tips you must follow in order to reduce bounce rate. Let’s start :
The most important factor that counts is what content is there in your blog. If the user finds your content useful he/she will definitely navigate to other pages of your site and if the first impression is bad, then you’ve to work hard writing good content. Content really matters. Refer to this post of mine, where I’ve given some tips on writing a superb blog post.
As told in my previous articles also, keep your template as neat as possible, your template should :
- not have too much of ads
- not have useless sidebar badges
- be fast loading
Say no to Pop-up Advertisements
I’ve seen some bloggers uses a pop-up box that asks for subscribing to their blog. I do not recommend it at all. If you’ve good content your readers will automatically subscribe to your blog. If you want you can place the subscription box at the end of every post.
Magazine style home page
90% of the readers that comes to your blog always visit the home page, so your home page must have enough content to keep the readers busy. I recommend using a magazine-style home page. It displays maximum content in minimum space. This is the reason I’m also using the magazine-style home page. I recommended the genesis theme. Website setup guide uses Genesis Theme.
Create an Archive page
It is must to have an archive page in your blog, it includes the list of all the posts category wise as well as monthly wise. If you have an archive page your readers can easily browse all your articles through one page. One of the best way to show all your articles and also make Google happy. If you want to create an archive page, use this plugin called Clean Archives Reloaded.
It is recommended not to keep Adsense ads in between the articles. Though it will generate good money there exists a chance that user can switch to another site. So, be careful!
As told before, Interlinking is a very good habit, it is very useful to decrease bounce rate. while writing a post, interlink it with some other related article using a proper keyword, in this way the user will navigate to that article rather than pressing Ctrl+W. Read more about interlinking here.
It is the most common method to decrease bounce rate. You can display related articles on single.php page after any post ends. To show related posts you can use a plugin called YARPP.
Recent articles and recent comments
In my last I told you how to make most out of your sidebar, there I told the importance of displaying recent articles and comments in the sidebar. You can also add this widget in your sidebar to decrease bounce rate.
Everyone likes to read what is popular, so it is must to have a popular post widget in the sidebar to reduce bounce rate.
Next post/Previous post
In Genesis Theme, there is a default option to display next and previous post below comment box. I really like this feature, if your theme does not have this option, no problem, I’ll tell you.
Open single.php file and paste the following code where you want to display next/previous posts, I recommend beneath comment box.
Tag to display previous post
<?php previous_post(); ?>
Tag to display next post
<?php next_post(); ?>
I am sure by following these tips, you will surely decrease your blog bounce rate. Try it once and share your views with me.